The anatomy of a perfect landing page

Save yourself, it is necessary to know for every Internet entrepreneur.
Landing page is powerful tool convert traffic and generate leads. Its components :

1. Header.
2. "Collecting center" (Data Collection) – lead forms and other tools.
3. Element call-to-action (Call To Action, CTA element).
4. Benefits of the proposals.
5. Additional CTA-item.

Let's look at all the details. Went

➡ The title.

You can be sure that one line on your landing page will read even the most lazy and incurious visitor. It is, of course, talking about the title.

It should be clear, informative and understandable. Ideally, if the header would be the benefit or usefulness for the reader. I recommend to use a header with a descriptor.

➡ Main image of the page.

numerous studies prove that pictures with the image of a human face contribute to the increase in the conversion;

• try to use advanced methods of presenting graphic material – giving visitors the opportunity to "round view" of your product (the photograph rotates around the axis 360 degrees), you can significantly increase conversion;
• use images that are guaranteed to cause the visitor positive emotions – it promotes trust between the potential client and you.

Remember! The basic illustration must clearly and firmly associated with the main topic of the page.

➡ Lead form.

Be sure to place near the lead forms a notification about security policy/privacy – this will show the user that you care about his interests.

Remember these effective tips :

1. Fewer fields = greater conversion
2. Use social proof
3. Form design matters
4. Just and clarity

➡ Element call-to-action (Call To Action, CTA element).

Button Call To Action is the most important page element, the main conversion tool.

It CTA-element transforms the intention of the visitor in action. Try to take the CTA test-element with the greatest possible care: even small changes to its appearance or position on the page can greatly affect the conversion rate, for better or worse.

Pay special attention to the text of the appeal posted on the CTA element. The appeal must be simple, clear and inspiring to action "Buy now!", "Subscribe now!" etc

➡ Benefits of the proposals.

Post on your page a list of benefits and advantages that will get a potential customer using your offer.

Since visitors do not read the page, and the "slide on it", scroll to the list of benefits in a separate block – this will help to hold the visitor's attention.

Remember that the buyer is acquiring have not merchandise and benefits. Well, and shall describe the benefits of buying on his clear and simple language. Literally : nobody buys a drill, they buy holes in the wall.

➡ Additional CTA-item.

Additional CTA-element can be placed at the bottom of the landing page or article.

Usually an additional element call-to-action using social media buttons Facebook and Twitter to disseminate information .

Another great place for additional CTA-item – a thank you page (thank you page) that the user enters when completing the conversion action.