Oura Ring to face a fierce competition from Movano's Evie Ring in 2023.

Movano at CES 2023, takes a closer look at Evie ring which is set to directly challenge Oura ring. Movano's Evie ring which launches in late 2023
hopes to make the wellness ring stand out by focusing on women's health and leveraging on competitive pricing lowering.
As a newcomer to the wearable space, Movano's bet on women's health and affordable will rival the popular Oura Ring, which broke through at the height of the 2020 pandemic.

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Movano on Wednesday Dec. 28, 2022 revealed some details about the ring, including its name, a vague 2023 release date and a price range below $300. Exact pricing and launch timing were not specified.

The Movano Evie purposely includes an opening in the ring to give it more flexibility in fit.
The Movano Ring will measure many of the usual fitness and health metrics we've seen on competing devices from Oura, Apple and Fitbit.
Those include heart rate, blood-oxygen levels, skin temperature variability, steps, calories, sleep, ovulation and menstrual symptoms.

The ring though targeted at both men and women will focuse on female health.
Wearers will also be able to get advice on womens' health topics through content provided by health experts from within an app.

Finally the Evie ring comes with an opening with some flexibility to account for finger swelling that may occur during hormonal shifts, which could affect how the device fits.