OUINEX - Digital Asset Trading Reimagined

in #ouninex • last year (edited)

INTRODUCTION

Despite some of the most intense scrutiny the Web3 sector has ever had, knowledge of cryptocurrencies is still at an all-time high, with over 425 million users in December 2022, up 39% from the previous month. The rise of cryptocurrencies as a top asset class for individual and institutional traders has been verified.

For traders, accessibility and pricing have long been major priorities. The recent market volatility, however, has made it difficult for traders to accept Web3 as a new asset class on their own. Digital asset exchanges now have a new responsibility to promote trust, transparency, and dependability as the sector matures and consolidates. Market hesitancy, uncertainty, and fear still exist; it is up to cryptocurrency exchanges to enhance their procedures and provide.

  • For traditional traders, crypto trading is still full of barriers to entry, with a lack of trust being the central theme. However, this untapped market presents substantial opportunities for crypto exchanges that are willing to embrace trust and transparency.

  • Experienced crypto traders are becoming more sophisticated as they demand more advanced trading functionalities tied to a more intuitive user experience.

UNDERSTANDING ACTIVE TRADERS

Active crypto traders are sophisticated and modern traders who understand the value of decentralized finance. They have an innate understanding of the crypto trading process, and they look for the most efficient and cost-effective ways to trade cryptocurrencies. Likewise, for active crypto traders, traditional active traders are concerned with security, regulation, and trading functionality.

However, crypto education is also important to enable them to make the leap. The lack of regulation and transparency in the crypto world prevents them from allocating some of their capital for investment. The following points are of major concern to active traditional and active crypto traders:

  • Regulation & Security: Throughout 2022, crypto fraud is a serious detriment to the growth of the industry. Several major crypto exchanges have experienced bankruptcy, improper business practices, or outright fraudulent behavior, which has negatively impacted the general public's view of the entire digital asset industry. The lack of coherent regulation is a major concern for those heavily invested in cryptocurrencies. It all boils down to a lack of trust. While operating in decentralized financial markets is the goal of crypto traders, oversight is necessary to bring in traders who are used to working in regulated financial markets. While traditional traders are new to crypto, they are well-versed in traditional investing — regulation, customer protection, and security of funds, is what they expect. 38% of those surveyed stated that there are significant barriers to entry and a lack of security and regulation in the market. Just as seasoned crypto traders worry about security, so do new crypto traders.

These traders are hesitant to make changes, because they have heard horror stories about rugs, fake projects, and other failed investments. Without regulation, there is a significant trust gap between projects and traders; until this gap is overcome, these spectators will continue to sit on the sidelines. A regulatory framework with accountability and an experienced management team to mitigate risk were key factors in converting these traders to crypto.

  • Customer Service, Education & Engagement: A lack of customer service, education, and human involvement in the industry is detrimental to building a successful crypto community and to attracting traditional active traders. The latter can usually call their broker, ask questions, and get answers right away with human-to-human contact, a service that doesn't exist with current exchanges. Additionally, much of the fear and uncertainty felt by this audience is due to a general lack of education around cryptocurrencies. Even though most are experts in traditional investment practices, crypto is a blind spot. There is a lot of misinformation involved in the space, and this audience has absolutely no idea who they can trust to help them navigate this new and complex world of investing. Without a high level of practical industry knowledge, and proper customer service they can rely on, these traders will not make the transition to crypto.

  • Trading Fees, Prices and Quality of Trade Execution: Due to these traders allocating a larger percentage of their capital to crypto
    investment, they are increasingly aware of the trading costs involved. Crypto fees vary widely by exchange. On average, transaction fees range from 0.1% to as high as 4% when taking deposits into account — lower fees have become an important competitive advantage as these traders choose which exchange to use for their investments.

Experienced traders are aware of price and quality of execution. They are looking for speed of trade execution, fairness of prices to ensure minimal slippage and rejection of their orders, which has a direct impact on their trading performance.

  • Complex and Multi-faceted Order Types: As the survey shows, experienced traders know exactly what kind of trading features they want from a crypto exchange — 58% of those surveyed are interested
    in Advanced Trading Analysis Tools, while 45% want Advanced Trading Orders. This trader wanted to develop beyond simple trading products such as trading spot, derivatives, leverage, CFDs and order currency pairs.

  • Functionality & Intuitive UI: While trading fees and advanced order types are a top priority, basic functionality and UI are still a top concern. An exchange that can take advantage of an intuitive, easy-to-navigate platform with all of these features that traditional traders usually have in their trading platform, will attract a large user base simply because of its functionality.

TOKENOMICS

The $OUIX Utility Token is designed to foster the growth of the Ouinex trading community by appealing to both active crypto and traditional traders who are exploring crypto as a viable investment alternative.

  • Trading Pairs: The $OUIX token provides cost-effective exposure into the digital asset market. Users can receive discounted trading fees and earn rewards based on trading volume and frequency.

  • Discounts on Fees & Other Services: To incentivize token holders and traders, Ouinex offers user benefit tiers with a monthly eligibility requirement. These tiers are standardized based on the number of $OUIX tokens held or locked by a trader, as well as their average monthly trade volume. Based on these tiers, token holders unlock discounts on commission rates and other services.

CONCLUSION

Built on a foundation of trust, transparency, and utility, Ouinex has created an exchange that is tailored to high-volume, active traders from both the crypto space and world of traditional investing. By attracting and converting active crypto traders and active traditional traders who are making their first foray into crypto investing, Ouinex can establish a strong community of crypto traders who are incentivized to engage, trade, stake, and hold their $OUIX for the long term.

For more information about this project you can see it below:

Username: Bidadari_surga
Forum Profile Link: https://bitcointalk.org/index.php?action=profile;u=1011291
Telegram Username: @Bidadari26
BSC Wallet Address: 0x0c1Ea583808DD14aBb072FCb44C1B3daFC1Cc384

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