Kind Ads New Solution Advertising

santriakhirzaman (51)in #originalworks • 6 years ago (edited)

The importance of Advertising

Advertising is one of the most common tools companies use to direct persuasive communication to target buyers and communities. Advertising is basically part of modern industrial life. The life of the modern world today is highly dependent on advertising.

Because :

without advertising the producers and distributors will not be able to sell their products, while on the other hand the buyers will not have adequate information about the products and services available in the market. If that happens then the industry and the modern economy will be paralyzed. if a company wants to maintain its rate of return, it must continue to carry out its advertising activities adequately and continually.

Problems that occur

For User

Users are barraged with annoying and irrelevant ads

Many users often find strange information in their emails, such as receiving information from sources they have never subscribed.

This happens because of the sale and purchase of user data. Although for this matter has been made the rules, but, still difficult to enforce

For Publishers

Publishers find it difficult to make money from their traffic

Build followers - whether it's via email, push notifications, or otherwise. All advertisers do to build communication with their customers, this is considered effective for advertisers. other than that direct communication with customers valued more valuable than they have one customer who visited their page.

But the limited platform that publishers can use that lets them sell access to their customer base for Advertisers. therefore, media that use centralized advertising is required where advertisers and publishers can interact without building prior relationships.

For Advertisers

Advertisers can’t access the most effective ad formats at scale

Advertisers have no way of sorting the good from the bad in exploiting the effectiveness of the customer-based publisher. Eventually most advertisers are forced to rely on banners & show their own ads.

For App Partners

App Partners can’t scale without building a marketplace

Gigantic marketing monopolies such as google and others, create unhealthy competition and hamper market development of course. It is difficult for service providers to survive in competition. This is what makes App Partners can’t scale without building a marketplace.

Kind Ads

brings solutions

Kind Ads is a decentralized ad platform, which builds a good communication network between publishers, advertisers, users, and service provider apps.

in developing digital advertising technology, the Kind Ads Ecosystem will provide all the necessary and platforms to address the inefficiencies of the existing market.

Kind Ads Ecosystem will include :
● A decentralized quality and reputation score for domains and publishers.
● A decentralized network for advertisers to transact with publishers to gain subscriber access.
● A tokenized rewards pool.
● A global opt-out list for users.
● Daily reconciliations and payments.
● Empowering small quality publishers.
● Multiple High Converting Formats.
● No Fees
● The reward pool

The Token Economy [KIND Token]

In all its transaction Kind Ads will use KIND Token then will become token according ERC-20 made on blockchain Ethereum, with open-source smart contract.
Token is exchanged by users in order to opt in and out of the Kind Ads Ecosystem, advertisers to buy ads from publishers on the network, pay publishers on a daily basis. And Token is allocated to the daily rewards pool for publishers, users and app providers.

Why did Kind Ads choose Ethereum over any other blockchain?

The Ethereum network is one of the most robust and flexible blockchain platforms. It has the largest development community and the Ethereum foundation is dedicated to continually improving it.