THE WORLD OF ADVERT TAKEN TO ANOTHER WHOLE LEVEL VIA "KIND AD's"

What Is An Advertisement?

Image source: pixabay.com

According to my English dictionary, an advertisement is a commercial solicitation designed to sell some commodity or services. From an article I read while making this research, I was made to understand that advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, this definition was given by the advertising association of UK.

It is something that cannot be left behind when setting up a new business. It is a very necessary step that is supposed to be put into consideration by all marketers. Actually, It is a necessity as it helps the producers of a product to disseminate their product to a wider range of audience. This can be done via various media such as television, print, radio, press, internet, direct selling, hoarding, contests, scholarship, posters e.t.c. It is the greatest strategy a producer can take in order to bring his/her products into limelight. For without it, informations reaching us now, would not have been possible.

HOW ADVERTISEMENTS WORK?

The image below shows how kind ad's wants the advertising sector to be in subsequent years to come.

Image source: kindads.io

3 major players in the advertising industry - I call them the 3 arms of government in the advertising industry.
(1) The advertisers or companies
(2) The advertising agencies(The Giants)
(3) The Media(Disseminators)
Each one of them has a very crucial role to play, as to this effect, if one of the 3 are missing in any given project, then that project can be said to possess "poor advertising power".

The advertisers are the producers and owners of a product. They are also the initiators of a particular service to the society. After producing, the need for advertisement comes up and they forward their products to the advertising agents (Giants).
The Agents receive the informations of product submitted by the producers. The informations submitted may include informations that would help brief the agency on the brand to be advertised, it's imagery, the ideals and values behind It, the target segments e.t.c. On receiving the informations, the agency tries to use those informations supplied to create the visuals, text, layouts and themes to communicate.
The media now jumps into the picture as they help to disseminate or spread out the products to end users.

However, there are some disadvantages using this method for advertising products.

The companies end up paying large amount of money to advertising agents following the fact that not many advertising agents exist.

Image source: pixabay.com

The most popular agents known all over the world is just Facebook and Google, so they are considered as the Giants in the advertising industry. The Giants now take advantage of this to make more income from advertising. At the end of the day, they fail to deliver an efficlient result capable of bringing a business into limelight.

The end users suffer most from this method as they are forced to see what they don't want to see on the internet, and may even take the users information for their selfish purposes. These disadvantages has gone a long in disrupting the flow of marketing in our today's economy. That is why "Kind Ad's" project is here to solve all the problems.

NOW WHAT IS KIND AD's?

Image source: kindads.io

It is a decentralised platform which aims to eliminate middlemen as a whole and the fees they incur and as well reward it's users accordingly with their own personal token 'kind token'. They just wanna make sure that everyone is happy earning from the project.

Image source: pixabay.com

Kind Ad's has volunteered to take care of the advertising sector. In no-distant-future, they will be able to achieve their goals which is to create a direct relationship and partnership in order for them to deliver efficiently to end users who are genuinely interested in a product.
The project aims at making the internet kind again using the following steps laid down by the team.
Less spam, friendly user experience and getting paid instantly using the "kind tokens" which will in turn be used as a payment method for making advertisement using the network.

THE BRAINS BEHIND KIND AD'S PROJECT

Behind every great idea, there is always a brain or a set of brains behind it. The team members of kind ad's are:

Saulo Madeiros - he is the CEO and co-founder of NPBR international LTDA

Rafael Mayrink - is the COO of the project and the director of operations for NPBR international LTDA

Jaime Sanchez - the CTO of the project and probably, the most experienced of them all because he has worked with Microsoft and other top companies in Latin America for good 12 years.

Neil Patel - the most well-known advisors whose support has made the project more legitimate.

In conclusion, this project is the first of its kind in the digital marketing industry as a whole with the intention of removing the middlemen from the whole process as well as to reduce costs. It also aims at resolving the issues of delayed payments and irrelevant Ad's.

References:

1. My original works
2. Kindads.io

https://steemit.com/crypto/@originalworks/270-steem-40-bonuses-sponsored-writing-contest-kind-ads

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