What is OPTin Project?

tinhkhuat (32)in #optin • 6 years ago

OPTin is an ecosystem that enables users to access data without intermediaries, directly to the advertiser. This guarantees complete anonymity when selecting data. Users can choose a category or company that represents the most interest for you, saving money and reducing the amount of waste.

This platform is intended for brands, publishers and marketers who are hungry for accurate, updated and reliable data on user participation. And also for consumers who want to get the content they are looking for without being harassed with unwanted ads, getting a reward for giving their preferences.

OPTin Blockchain LLC (the “OPTB”), from the creators of DoGood Media (“DGM”), is introducing the OPTin Advertising Network and the OPTin token (“OPTin”). The OPTin Network is comprised of three main blockchain-based components:

MyAds: Allows users to opt-in to specific brands, industries, and earn rewards for sharing their data with advertisers.
DataCube: Open source marketing research project to create highly-predictive connections between user viewing and buying.
Ads Marketplace: Ad platform to directly connect advertisers to publishers, using the DataCube + Machine Learning to create the highest ROI for advertisers.
OPTin Solution
The OPTin Network is uniquely positioned to solve these problems because the team has over 30 years executive experience in some of the largest media and market research companies Using DoGood Media’s network of users and publishers, the OPTin solution has immediate traction and great chance of success.

The OPTin believe these issues today can be solved with this 5 pillar approach:

User Control: Give users the right to opt-in to specific industries, and only share data they are comfortable sharing
Transparency: Data transfers and money transfers should be openly viewable
Free Unbiased Data: Give advertisers the ability to choose the appropriate media outlets, without paying hefty upfronts
Community Oversight: Data collection and sharing should use open-source auditable code
Compensation: Compensate users for their time and trust
The OPTin system is a blockchain-based digital advertising solution, fully compatible with existing infrastructure, and provides strictly better outcomes for consumers, advertisers, agencies, and publishers.

Advantages of Optin Network

Create a system in which advertisers get access to quality data before spending one dollar.
Guaranteed anonymity of data only for users who have agreed or made a decision.
Establishment of a decentralized system in which the powers of users and payment for work are separated from other interested parties.
A large registered user base: through the subsidiary company EarnHoney.com, DGM has about 500,000 users who collect OPT, provide information and data for data entry.
Global site quality indicators: the private blockchain system provides free and accurate quality estimates on millions of sites through anonymous DAPP data. Being the first company offering data on interaction, conversion and attracting attention, new sites with high-quality readers will be able to receive advertising deals previously reserved for the largest publishers.
Direct links to the entire ecosystem of advertising: direct access for the advertiser to the publisher. Large advertisers need data such as frequency, demographics, sales history, brand preferences and many others before buying.
User preferred communication and viewing of ads. DAPP on user computers protects users from unwanted ads using user.txt, and users can share or not share data at the detail level.
Improved payment terms. Ads are purchased through the Optin markers and are directly distributed to 95% of the publisher within a few hours after the final delivery of the campaign, limited only to the delay in the ETH network.
Cost saving. Reducing the cost of DSP and SSP, advertisers estimate to save about 50%, which corresponds to savings of $ 11.4 billion.
Improved data protection: there is no PII collection, and even anonymous data is collected only from users with enabled access, which eliminates 90% of data protection needs.