The Future in Monetizing Your Data

justiceforall (64)in #opiria • 6 years ago

"Personal data is the oil of the 21st century"

The explosion in IoT devices and worldwide connectivity has fueled the tremendous growth in data creation, consumption, storage, and ultimately its Value. Personal data is at the forefront of this value growth as business desperately search for an edge in the competitive landscape, giving overall personal data market estimates that are running well into the 100's of Billions of dollars.
So what makes it so valuable?
Consumer personal data is important for companies to understand there target market and design products geared towards the wants and needs of consumers. The more available data, the better and more specific a company can build products that are more likely to sell, along with reducing costs to the company through marketing, design, failed products, and loss to competition. Many other advantages exist, but the overall message is: DATA is BIG and most likely see massive growth. But there is one very big problem with the methods used to get this data.
Violation of consumers’ data privacy
Data brokerage firms typically steal consumers data unethically and then sell that data without compensating the consumers.

The opportunity to brokerage personal data with consumers is where the Opiria Platform and the PDATA come to provide the safe and transparent trading of this data.
Opiria is an already established consumer research platform with users and clients from globally recognized businesses. With the integration of blockchain, this platform will transition into a decentralized data marketplace connecting consumers with businesses across the globe. The PDATA token will provide the utility and payment token of the Opiria platform where consumers can negotiate the selling of data in a democratic and fair method.
Opiria and PDATA will revolutionize the brokerage of personal data