What is Link Tracking: Importance Of Link Tracking in Online Marketing

Links are one of the greatest assets for online marketers, and it’s not rocket science to understand why. Links are the gateway to any marketing campaign and are also known as URLs. Links serve as a medium that prospects and customers use to view and interact with your offer through a search engine, social media page, blog post, email newsletter, etc. Let’s just say that digital marketing is almost impossible without clickable URLs.

In any case, you should be able to do much more with URLs in terms of setting up your marketing efforts, and that’s where Link Tracking comes in.

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https://medium.com/@cesar_zowa/what-is-link-tracking-why-is-it-important-6252e619f1c4