OMNITUDE ICO – Perfect Getaway to Revolutionize in E-commerce Industry

What is Omnitude ICO?
The Omnitude is a blockchain, platform an open and transparent source which enables anyone to design and build omnitude applications to integrate with their existing solutions in eCommerce, Supply Chain and Enterprise Systems.
Omnitude Unique Selling Proposition (USP) – A mechanism on the reduction of switching costs between different business software systems enterprises would be able to integrate and connect different information systems thereby increasing the efficiency and adoption of their business platform.
How does it work?
Omnitude works as a middleware layer that uses blockchain technology to connect eCommerce platform and enterprise systems. It is an open source API that communicate data between different software platforms.
Omnitude uses ECOM token amongst different participants such as Merchants, customers and suppliers. Omnitude bring blockchain technology to eCommerce platforms and enterprise systems.
With the help of Hyperledger, it will resolve key issues in eCommerce such as – identity protection, defining against fraud and ensuring supply chain transparency with its smart blockchain platform.
Value Proposition
First, their initial target is the eCommerce sector. They try to eliminate the current issues in eCommerce market such as – onboarding customers by individual merchants, supply chain inefficiency and fraud on the part of both the side customers and sellers.
On creating a transparency in eCommerce portal for the customers or retailers they have given freedom to check the shipments by individually by the customers tracking supply chain at every stage. And at each step, there is a Smart Contracts which will record this progress and release payments to the suppliers.

Problems and Solutions
There are many challenges they are facing in Omnitude such as – eCommerce Fraud, Supply Chain, Identity Confirmation. Let us study on these challenges which they are facing and put an eye on the solutions.

1. eCommerce Fraud: According to the study of 1WorldSync’s, 45 percent of merchants and suppliers have lost their more than $1 Million in revenue due to integrating cross-channel capabilities into their commerce strategy. Also, card fraud in many developed countries with Card Not Present (CNP) accounts which is around 60% to 70% and its increasing.
   

Solution to eCommerce Fraud: The Omnitude solution providing all the major forms of fraud by using blockchain technology. By providing Single Identity on the blockchain, Omnitude is giving freedom to merchants to keep and secure their extensive data which contains sensitive personal data about their customers.

1. Supply Chain: Supply Chain is big business, with $2 trillion in financeable highly secure payables globally. Manual reconciliation between payment orders and invoices which is time consuming, costly and subject to delays arising from differences between sellers and customers.
   According to source up to 5% of goods imported into the European Union are fakes. Goods can include foods, machine & auto parts, chemicals, medicines, toys, baby formulas, perfumes etc.
   About on Time Delivery, customers are expecting to deliver their purchasing product on time but according to data, around 43% of customers did not receive dispatch and delivery date notifications.
   

Solution to Supply Chain: Omnitude’s Supply Chain solutions will provide individual items or shipments tagged with identifiers to be tracked as they move along the supply chain i.e. from raw materials, to components, to assembled goods, to finished products, to final customer delivery.
Smart Contracts running at each omnitude node will track the item’s delivery progress and reach payments to suppliers without the need for manual reconciliation.

1. Identity Confirmation: While transacting online for any product or a payment with a merchant, customer must provide their personal information and about their preference information.
   Buyers depend heavily on online customer reviews for their buying decisions, even when these reviews written by a stranger. And from this their businesses are under pressure to show positive online reviews.
   

Solution to Identity Confirmation: This will also get solved by Omnitude’s Single Identity which will reduce effort required by merchants to establish customer identity, quicker going away experience for customers. Customers identity will be recorded on blockchain which is safe. This will increase customer satisfaction and loyalty.
Omnitude ICO Team
Chris Painter is the Founder and CEO of Omnitude. He served for 9 years as Managing Director of Pixel by Pixel, a web design and development agency that he was instrumental in scaling. The company primarily focuses on delivering solutions to eCommerce platforms.
Robert Belgrave is a Founder and Advisor of Omnitude. He is best known as the Founder and CEO of cloud services company Wirehive. He served as an Advisor for Dadi and has held the position of Lead Solution Architect in numerous previous ventures.

Ben Bennet serves as Operations Director. Ben is the Founder and Director of two current businesses besides Omnitude. He has been Sales Director of six different companies in the span of 13 years. His extensive background in sales will be crucial for pitching the Omnitude project to enterprise clients.

My Opinion: In my opinion, Omnitude is a concept which revolutionize the way of eCommerce sector and supply chain process. Omnitude helps in transparency and efficiency of the system which will giving the opportunity to reduce the risk of fraudulency. By bringing blockchain to the mass portion of existing eCommerce businesses, Omnitude makes the market secure and transparent for both merchants and consumers. Omnitude will help small scale business to grow in a market.
So, this technology is a perfect break point for eCommerce sector and getaway to the future.

Project Name: Omnitude
Token Symbol: ECOM
Crowdsale Hard Cap: $24 million
Total Supply: 100,000,000
Token Distribution: 50% to crowdsale, 33% to Omnitude Foundation, 12% to team and advisors, 5% to pre-sale investors
Price per Token: 1 ECOM = $0.46 USD
Maximum Market Cap (at crowdsale price): $48 million USD
Accepted Payments: ETH
Bonus Structure: n/a
Presale Terms: Closed
Whitelist: https://tokensale.omnitude.tech/register
Website: https://omnitude.tech
White Paper: Omnitude Whitepaper

Source: file:///C:/Users/aditya/Desktop/MERAKI%20CONSULTING%20OFFER%20LETTER/Omnitude%20Whitepaper%20v2.5.pdf