Omnitude  ICO Review — eCommerce on the Blockchain

What would eCommerce look like if it were done on the blockchain? eCommerce on the block chain would be captivating. With lots of people slowly starting to understand what blockchain is and the cryptocurrency market itself, it’s ever growing exposure can be a great potential market for ecommerce projects. Such projects are slowly being developed and Omnitude is a front runner to tap into the ecommerce blockchain industry. Omnitude is a platform built on hyperledger that integrates blockchain into eCommerce and enterprise systems involved in building end-to-end supply chains. The Omnitude platform will itself be open and transparent, enabling anyone to design and build Omnitude applications to integrate with existing solutions in eCommerce, supply chain and enterprise systems
It doesn’t stop there, Omnitude enables a community of app developers that can imagine, build and deploy blockchain solutions to real world problems.

Problems and solutions
The introduction of blockchain systems offers many solutions and such solutions are used effectively by Omnitude.
Omnitude achieves:
• The creation of transparent and accountable manufacturing and supply chains
• A significant reduction in eCommerce fraud
• The enablement of a single customer identity for use across any Omnitude connected eCommerce site
• Blockchain integration between enterprise systems such as ERP & WMS
Omnitude aims to achieve this using 2 phases
Phase 1: Launching Omnitude platform to enable connectivity between platforms
Phase 2: Building Omnitude apps to solve bespoke cases.
To successfully operate and create the solutions and achieve it within the 2 phases above, Omnitude operates on 3 principles:
Open
Any entity participating in eCommerce whether it’s a merchant, customer, or an Omnitude specialist will be able to join the Omnitude ecosystem.
Secure
Omnitude will allow ecosystem participants to make certain details of a transaction confidential, so that they cannot be accessed by anyone other than the stakeholders in the transaction.
Transparent
Omnitude will provide deep searchability, backwards in time through many transaction layers, to fulfil the requirements of retrieving data stored on its blockchain

Preventing piracy

There are many use cases for Omnitude but one main solution Omnitude offers can effectively remove piracy in the entertainment industry. Omnitude ledgers will be able to operate continuously for very many years, and allow discoverability, search, identity resolution and other key functions in user-acceptable timeframes. All these features will be fundamental in tracking from the seller to the consumer.
Take for example a movie. Using smart contracts, Omnitude’s Supply Chain solution will allow movies to be tagged with identifiers to be tracked as they move along the supply chain, to the final consumer. If the consumer decides to share this movie through pirating websites or torrents, the trackers can flag the movie distributed and identify criminals.
Omnitude’s supply chain solution essentially creates a real-time, auditable, tamper-proof record of a product’s full journey, from seller to customer with individual items tagged with unforgeable crytographic identifiers.

Competitors

ValueCash

ValueCash is a completely self-governing E-Commerce entity combined with the robust concept of Blockchain Technology using “Proof of Trade Protocol — PoT. eCommerce is a huge industry and market, and ValueCash is one of the many competitors Omnitude faces.

Storiqa

Storiqa is a new generation platform, featuring all the necessary tools for creating and developing online stores. Using Storiqa, sellers will be able to set up an online store in less than an hour and immediately start trading. The platform allows the seller to monitor the customers’ activity and optimize his/her page according to the clients’ needs.

Token Sale
Ticker: ECOM
Tokens: 100 million
Private pre-sale cost: $0.40
Private pre-sale cap: 10 million ECOM
Token Sale cost: $0.46
Token Sale hard cap: 45 million ECOM
Token Distribution

Conclusion
Omnitude is an ambitious project with great potential to integrate blockchain into ecommerce systems. Their website is well done, their whitepaper is well structured and thought out while their team has great experience to make this project a successful one. With the pre-sale sold out, the main sale starting from 28th March should run out very soon at this rate!

Website
Omnitude
omnitude.tech
Announcement Thread
https://bitcointalk.org/index.php?topic=2683959.0
Whitepaper
https://files.acrobat.com/a/preview/75fe0af9-d98b-4002-863c-138b43a131ef
Publisher: neverloggedin
Bitcointalk Profile: https://bitcointalk.org/index.php?action=profile;u=1457262