Introduction

here is previous article link: https://steemit.com/ocd-resteem/@saun/a-basic-introduction-to-seo-for-beginings-1-2

You have a specific keyword and you need that phrase to be included in such a way that it will carry significant weight with the search engine crawlers.

If you can’t accomplish that, you’re merely shooting in the dark, hoping to gain targeted viewer traffic without actually targeting it.

The goal is to add content that is geared toward specific keywords. And RSS feeds are no different than any other content. If it doesn’t include the keywords, you’ll merely get search engine credit for having generic topic-related content.

Of course, what you really want - and need - is to gain rank and listing benefit from whatever content is added. That’s the whole purpose… to gain enough search engine recognition which in turn gains you targeted viewer traffic.

That being the case, the ultimate software program would be one that could automatically place RSS feeds on your pages while at the same time do it based on specific keywords.

Fortunately, there is such a program. And it’s the best software available…

What you achieve by using RSS Equalizer is instant theme-based content, the kind that search engines like Google are looking for. And because the content changes each and every day, you can count on receiving more frequent visits from search engine crawlers.

So the ultimate result is just what you’re hoping to gain… faster indexing, better search position, and higher page rank.

Linking Strategies

Choosing the right keywords and publishing quality keyword-rich content puts you approximately two-thirds of the way toward optimum search engine recognition. The other third is pretty much solely based on popularity.

If we were talking about popularity in the real world, it would probably include simple things like who was voted King and Queen of the high school prom, or who had the most date options on a Saturday night, or which sibling got the most attention from Mom or Dad.

In the world of search engines, popularity takes on a whole different meaning. And in most instances, it comes down to this… the website with the most quality links pointing to it wins the contest.

Link popularity.

That’s the game. And the ultimate goal is to get countless “important” websites (those that have a theme or topic that’s similar to yours) to provide links back to you. Of course, when we’re talking about importance, we’re referring to how major search engines view them.

Most often, that equates to high page rank and top position in search results. The higher up the food chain a website happens to be, the more powerful any link they provide back to you is perceived.

In order to get the most bang out of the link popularity process, it’s best if you actually seek out valuable websites. Aside from those you might already have in mind, conduct searches based on the keywords you’re most interested in gaining search engine recognition for.

Naturally, someone who’s in direct competition with you wouldn’t even consider giving you a link back. So what you’ve really looking for are popular websites that have content or products that are either complimentary to yours or are indirectly.

For example, let’s say your topic and keyword is based on ways of perfecting your golf swing. Good link back choices would be websites with the following themes or products:

•information about golf courses or golf tournaments
•golf equipment or apparel
•golf instructors or seminars

If the topic is related to yours and the website that’s providing the link back carries a good deal of weight with major search engines, the value of your own website will automatically be elevated.

When it comes to the actual link that these valuable and important websites place on their pages…

Always encourage the use of text links rather than just a URL. For example, instead of simply displaying http://www.adwordanalyzer.com as the link back to your website, you want something more substantial and keyword rich. And, of course, search engine friendly.

If one of your keywords is “targeted traffic”, for example, the link might read as follows:

Drive targeted traffic to your website with Adword Analyzer

That not only gives you credit for the keyword, it encourages the search engine crawler to perceive your website as having more value.

If you have a separate page on your website where you solicit link backs, it’s always a good idea to list one or more link text possibilities. That way, you’ll receive credit for the keywords you yourself have chosen to target.

You should also provide the HTML code for placing your link on other websites. Basically, make it as easy as possible for someone else to add you to their pages.

You should also specify where you require a link back to be placed. Ideally, you would want your link located on either a home page or one click away from the home page. At the very least, your link should be located where it will be perceived as valuable by the search engine crawlers.

Buried four or five levels deep on some obscure page that might not even be indexed is absolutely worthless. The whole point of getting link backs is to gain more importance with the search engines.

So the bottom line is…

The more control you have over the links that others place on their websites, the more search engine value you’ll experience.

It takes a good deal of time and effort to encourage high-ranking websites to link back to you. Make certain you invest whatever additional effort is necessary in order to gain the best possible link as well.

And the criteria for the best possible link is this:

1. It includes keyword rich text.
2. It originates from a valuable and high-ranking website.
3. It’s placed in what would be considered an important location.

Anything less than that and you’re compromising the whole link back process.

Always keep in mind that in this particular instance, quality will always win out over quantity. Yes, you want a vast number of links pointing back to your website. But given a choice, you’re much better off with fewer links from important websites than countless links from sites that don’t carry much weight with search engines.

(to be continued.....)

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