This is a strange place to find the nytimes. Hard to say whether this is a legit account or not - certainly someone brazenly stealing nytimes content and linking to their various pages is not beyond the pale for steemit.

But if this is the real nytimes, your social media department can't afford to buy a little sp?

Whatever the case may be re: account legitimacy, it will be interesting to see if this account can survive given the sort of quid pro quo nature of the steemit experience.