Well....generally speaking, fat has been demonized here in the US. People/government have pointed the finger at fat for causing heart disease and obesity....hence the marketing push to label things as low-fat/no-fat. But fat is not bad, and not all fats are equal. There are healthy fats and non-healthy fats. Partially hydrogenated fats and canola oil, for example, are not so great for you. But butter (especially made from milk from cows that are grass-fed) and coconut oil have lots of health benefits. For some great nutritional reading, check out a book called Nourishing Traditions.