The Love Deck.

Another powerful exploration of style and expression.
This time I used my latest broken deck to create something out of nothing, most skaters throw their broken decks away, i love wood very much and have respect for the earth so when i break a deck, i turn it into art.
This time it broke perfectly to create my favorite symbole, the heart.
I nailed it first to keep it in place, then spray painted it and then covered it with LOVE typography to give it an abstract loving feelings, then with acrylic and a brush, i did my fine lines art creating a wonderful structure art with a loving pumping heart inside, celebrating that even when things break apart you can still find love and from the pieces of the broken we can become new.

The piece was displayed in a skate exhibition in montreal and was sold on the spot to a dear collector, love has that effect :)

Part of my ongoing series titled 'THE LOVE CONCEPT'.

Here is some delicious official info about this series:
The Love Concept started at the end of 2015 in Montreal where Adida currently lives. It expanded and now is in full effect in Tel Aviv where he has been creating several large-scale murals following that concept.

The Love Concept murals are Adida’s search for a deeper meaning into one of the most used and maybe abuse cliché of them all: LOVE. For Adida LOVE is extremely important and vital to his creations, it goes hand in hand with what he considers as a high standard virtue one should have and seek to improve. By creating these murals, Adida wishes the audience to dive into the art piece and literally find some love.

By using abstract repetitive typography, Adida examines the common problem we are facing today in the world where we are surrounded by love but cannot see it or feel it even if it’s right in front of us. Adida also covers the typo wallpaper with detailed flowing lines connected to many illustrative eyes which stands for Adida’s belief that one can sense another one's love by looking into their eyes.

These murals are extremely conceptual, intricate yet very simple to understand; we all need and want love, but we must be patient and open to find it.

Art by AdidA.