"If my understanding is correct the services are not run on the blockchain or blockchain based."

That is also my understanding after reading the whitepaper. Nolimitcoin basically serves as an utility token that can be used on their platform. When you use their utility token instead of fiat they give discount on the fees with faster transactions and accelerated verification (kyc).

"Given the above, I see very little reason why this coin can succeed."

I agree, i do like the fact that they offer almost free and fast transactions. Because that's something that you need with games, people are not wanting to pay fees for every transaction they make in a game. And transactions need to go fast in order to have a good gaming experience. (That's why Ethereum is a nightmare to build games on.)

"What am I missing?"

There is nothing special about this project. I like the steem blockchain more to build games on. We already have a big community + transactions are free and fast.