After read the whitepaper, I am also think Nolimitcoin is not blockchain , it is utility token of their platform.
This coin now only could let transactions faster and discount on the fees, but maybe in the future, they Will pay interest .
You are right, this coin now would not successful, but if she pays interest later, etc.?
Because there are a few coins in my country, they have not been successful, but because major changes - changed to blockchain or pay interest, the result was a great success, and they did not Discard the original coin, let those original coin of user Value added > hundred multiple.
So sometimes, hopeless coin, some people will hold it, as long as she does not close down and there is no risk of bankruptcy.
Someone will support it.