Everything You Need to Know for Writing a Great Nike Case Study

Marketing students are often given case studies to better understand the workings of a particular business enterprise. Case studies allow them to gain an in-depth understanding of how an organization operates and plans to confront the various challenges that it faces. But creating impressive case studies demands a good knowledge of a particular brand and the structure of writing the case study. One of the leading brands which is repeatedly assigned as a case study topic to students is Nike. Here is how you can write an effective Nike Case Study.

Keep Academic Pressure Away By Writing Great Case Studies!
If crafted effectively, case studies can immensely enrich your knowledge of the operational processes of big businesses. It’s time to find out how you can design one.

#1. Start with a Summary and Introduction

A good case study begins by providing background knowledge to the readers. Here you can briefly mention about Nike and what the objective of the company is. You can also give some information about other similar companies. Next, in the introduction, briefly mention how this brand carved a niche for itself. You can also mention the various challenges that it had to face over the past years.

#2. Analyze Nike’s Marketing Strategy

Here you need to gather information about various marketing tactics that Nike has been using to maintain its sway in the global market. Write about the pros and cons of their strategies. For example, their advertising campaigns have always been a hit among their audience. However, Nike also faces tough competition from other brands like Adidas, Puma, etc.

#3. Do a SWOT analysis

SWOT stands for Strengths, Weaknesses, opportunities, and threats. Relate the strengths and weaknesses of Nike and analyze the opportunities and threats that it faces. For example, a strong brand presence and continuous product innovation are some impressive strengths of Nike. However, its limited presence in developing countries due to the brand products being pricey is undoubtedly a weakness. This weakness can be converted into a strength or opportunity by Nike. One of the threats that loom large on this brand relates to technological innovation. It needs to rapidly innovate its product to defy competition from similar brands.

You can elaborate on all this when doing your SWOT analysis.

#4. Stick to a simple language

Throughout your case study, you must make sure that your writing is lucid and easy to understand by the reader. Write short sentences that can communicate your point across effectively. Your information should be structured according to the format of the case study. Support your language with relevant statistics and avoid using any technical jargons. All of this will make up for an easy yet thought-provoking case study.

Writing a Nike case study is not a difficult job. On the contrary, it can be an interesting one once you start familiarizing yourself with the various facets of the brand. However, if you still struggle to write an impeccable piece of paper, then consider seeking Nike case study help from a trusted and reliable website.

Summary: Marketing students are assigned case studies regularly. The article outlines how they can write a compelling case study on the brand Nike and score well.