Newslink: Bitcoin’s “Bad Boy” Brand Name Here To Stay

The New York State Department of Financial Services (DFS) reaffirms that bitcoin is an “official” US name for virtual currency. Incidentally, many find the name Bitcoin an “unattractive” brand name. Indeed, some have been calling for replacing its name, and its differing logos, to prevent Bitcoin’s demise. Critics also point out that Bitcoin still lacks a proper currency symbol.

Nevertheless, defying marketing orthodoxy, Bitcoin outperformed fiat currencies for two years in a row.