Newslink: No beer goggles required: Brewer turns to AR tech in label to set itself apart in crowded market
Take a look at the selections in the beer aisle at your local grocery store, and you’re sure to notice there’s a ever-increasing number of brands vying for your attention. So at least one Northwest brewer is turning to technology embedded in its label to try to gain an advantage.
Matrketing is not a bunch of flowers.
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