Teens as a Forward-Looking Indicator

weeb (43)in #news • 7 years ago

The best forward-looking indicator for brands? What teens are into. This year, it's Chick-fil-A, Nike, and Snapchat.

Loser: Apple, which convinced 90 million Americans to buy iPhones but can't make them use those phones to pay for products.

Winner: road safety as ride-hailing apps prevent deaths from drunk driving.

Sources
(0:07) “Teens Throw It Back To The ‘90s With Their Stan Smiths; Spending Shifting To Starbucks, Video Games And Amazon,” Piper Jaffray, April 2017. http://bit.ly/2p9LHxv
(0:24) “Teens Throw It Back To The ‘90s With Their Stan Smiths; Spending Shifting To Starbucks, Video Games And Amazon,” Piper Jaffray, April 2017.http://bit.ly/2p9LHxv
(0:45) “Number of iPhone Users in the United States from 2012 to 2016 (in Millions),” Statista, 2015. http://bit.ly/2pDB8U6
(0:48) “U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7,” comScore, April 2017. http://bit.ly/2pDHcM7
(0:52) “An Inconvenient Apple Pay Truth” PYMNTS.com, April 2017. http://bit.ly/2oZ2mkp
(1:02) “Apple Pay Promised to Make Plastic Obsolete. Then Came Wary Shoppers, Confused Clerks,” The Wall Street Journal, April 2017. http://on.wsj.com/2oB9tT7
(1:14) L2 Analysis of Apple App Store data.
(1:19) “An Inconvenient Apple Pay Truth” PYMNTS.com, April 2017. http://bit.ly/2oZ2mkp
(1:28) “New York City Drunk Driving After Uber,” Jessica Lynn Peck, 2017. http://bit.ly/2oDpK9I
(1:35) “Impaired Driving: Get the Facts,” CDC, 2015. http://bit.ly/2j3EUBH
(1:43) “NONE FOR THE ROAD,” The Economist, January 2017. http://bit.ly/2qcq2oT
(1:52) “Uber Basks in Phenomenal SA Growth,” memeburn, February 2016.
http://bit.ly/2p7ZlR4