Great article. I just wish they put more emphasis on what kind of false info would be easily believed by the masses.

• People won't buy something when they know the answer and is confident of its accuracy.
• The lie needs to be something close to the truth.

People know Saturn is big and Pluto is tiny. When they are not sure which is the biggest or the smallest, they'd believe what an authority figure tell them or whatever the information they come across first.

Also I stumbled upon this with an Ayn Rand quote:

"There are two sides to every issue: one side is right and the other is wrong, but the middle is always evil. The man who is wrong still retains some respect for truth, if only by accepting the responsibility of choice. But the man in the middle is the knave who blanks out the truth in order to pretend that no choice or values exist." | Galt's speech" --- Ayn Rand