Once he gets older and wants more i think i would feel quite happy buying lego sets for him knowing they were made from recycled plastic and would happily support any company trying to help the environment out by reducing these plastic mountains we currently have.

That's what I was thinking as well. I'm actually feeling a lot more inclined to spending so much money on Lego products if I know that they are a company that are doing a lot to be sustainable.

Lets hope more companies adopt this type of social responsibility who use vast amounts of plastics in their products.

Absolutely. I guess we as consumers must also begin to demand social responsibility if we really want it. I know so many people that are constantly complaining about the big fashion brands using slave-like labor, but still wear their clothing. I mean, we have to vote with our wallets if we want change.