Crypto Convo - Bitcoin used as a prize by Aussie franchise

An Australia wide franchise, Boost Juice, is running a promotion with bitcoin as the prize (I'm not affiliated with this company in any way and rarely visit the stores). The reason this may be interesting more than anything is that our Bitcoin is now being used as a prize, like a car, camera or even cash might be used. Additionally it is mass marketing with the Bitcoin symbol pasted in shopping centres across Australia.

There is little doubt that this move was in the companies own interests to ride the Bitcoin hype that was going on a few months ago. This thought does lead one to wonder what the people in the marketing office were thinking when the price started its downward spiral. Alternatively the marketing was put together just after the crash so could be more related to the price stability we are seeing and the company having a cheaper buying opportunity although this is unlikely as the marketing primarily refers to "Bitcoin boom" with the "bust" being almost like an afterthought in some of the marketing.

The competition itself is set up in a more luck based than skill based way, the person with the closest guess to the actual price wins 1 bitcoin. This is ongoing for 4 weeks, in week 2 at the time of writing.

The competition details can be found at - bitcoinboom.boostjuice.com.au

Image from the Boost Juice app captured 1/3/18

Captured at a boost juice store

As always... Comments welcome, I will try to respond when I have time. You should make your own decisions or contact professionals. I am not liable for any conclusions or decisions made from viewing this post or links.

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