Sadly due diligence seems to be a thing of the past. In this age of "instant information" most people never even think to check and see if that sound bite they are gossiping about is accurate.
I've seen some crazy stories in the last couple of months on social media (Pepsi is discontinuing Mountain Dew? LOL) And yet, even if you cite sources and debunk the gossip, it's like YOU are the bad apple for telling the truth. We truly have followed in Rome's footsteps, and just like them, we will fall if we are not careful.