Why Amazon's add platform is becoming a rival to Google

in #news7 years ago
  • Google is still the most dominant company in ad tech, but Amazon is gaining on the search giant. One example of this is the growing use of Amazon’s demand-side platform (DSP).
  • “Campaigns just perform better on Amazon than on any other DSP, as targeting an audience based on known shopping history outperforms contextual relevancy of an ad,” said Abe Curry, a senior strategist at ad agency Possible
  • The number of brands using Amazon’s DSP has grown nearly 50 percent this year

Read the full story at Digiday

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