Famous Logos With Hidden Messages

Logos are everywhere. On the clothes we wear, on the phones we use, and on the food we buy— we’re surrounded. Some logos are incredibly straightforward — a letterform or a pictorial representation — and some are more complex.

We know that companies try to trick us all of the time, whether it's with “new and improved” claims or just bright, shiny packaging. But there are also more subliminal — and clever — ways that they go about hoping to win your brand loyalty. Things aren't always what they seem at first glance, and these logos prove it. Check out these 13 famous logos that you may not have realized actually have a hidden double meaning.

Amazon
The yellow arrow in their logo starts at the letter ‘a’ and ends at the letter ‘z’, implying that they sell everything from a to z.

Coca Cola
The Coca Cola logo is recognized across the world and hasn’t undergone any change except for the variation ‘Coke’. If one looks closely at the ‘o’ in Cola and magnifies it, one would notice it resembles the Danish flag. But this is clearly an example of this happening by chance and not intention.

Toyota
On looking closer at the symbol however, one would realize that the letters of the word T O Y O T A can be derived from it

Pepsi
Logo was inspired by FengShui, the Relativity theory, etc, implying that the Pepsi logo is perhaps the key to the universe.

Adidas
3 stripes were made slanting to give the appearance of a hill or mountain. The significance of the mountain is to connote that consumers need to overcome obstacles and that the brand was there to help them do it.

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