Hex of the stars: Cry tell what the cafe will close soon

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State takes care of low-wage workers leads to an increase in unemployment - is a simple simple fact. But the increase in the minimum wage is one more unpleasant result: the first rounded companies that do not serve the richest segments of the population.

In January, the California city authorities of the Palo Alto, raised the minimum wage from $ 11 to $ 12 per hour. The news initially cheered the local waiters and chefs, but their joy did not last long. The owners of restaurants and cafes responded quickly by simply cutting staff, so that the load on the rest of the staff increased significantly.

According to the business, reducing the number of employees is a necessary measure, raising the minimum wage even in $ 1 seriously affect the profitability of their business, and even some owners of enterprises have begun to talk about a possible closure.

But, as the market claims, first of all it refers to cafes and restaurants that may not fully meet their guests.

According to the Scream Service (determines the reputation of restaurants on customer feedback), the probability of closing establishments with a rating of three to four stars is 14% higher than usual, but in cafes and restaurants with an appreciation of visitors four and a half stars and the highest increase in minimum wage virtually no effect.

The fact that institutions that have a high level of guest satisfaction can safely pass on to them the costs associated with an increase in staff costs. But cafes and restaurants, which do not use too much love, the price increase can eventually end.

It is not always good: weak assessment of barking can be linked not only with poor performance, but also with selected business model: lower prices with minimal maintenance. Is a dining room for workers unlikely to get the same appreciation on the cry, a trendy cafe for jazz lovers, but it does not have its own place and needs customers.

However, user ratings can not only be a reference point for other people, but also an indicator of business continuity. Especially one satisfaction where customers - the main asset.