We all know that this is a complete bunch of BS...These so-called researchers and experts who want to legislate on these issues are only outspoken about the 'social aspects' because it's an easy way to grab attention from the media and will be a huge money spinner for themselves in the long term, as well as being the next faze/new generation of the diet and pharmaceutical industries. They must have a huge amount of shares invested in the fast food industries also. Then to make it a double whammy, they will also have a fat tax on fast food lolol...Make them all whales, tax them for it and then tell them they need to buy their product to fix it! WIN WIN WIN.