Virtual reality e-commerce rise. How retail can profit with VR&AR

in #news • 8 years ago (edited)

Online Store in China (Yihaodian) opened a thousand stores over night. Using Augmented Reality.

Even though this concept is older than Pokemon Go, I can't help but think that this is way more relevant now, than it was before Pokemon Go.
I love how they increased revenue to their online market by 13% by giving their shoppers the nostalgic feeling of walking around a physical store. And they weren't limited to renting buildings, they could place them anywhere. Even right next to their competitors.

Original Story: https://www.linkedin.com/pulse/virtual-reality-e-commerce-rise-how-retail-can-profit-eugen-lendyel

#virtualreality #pokemongo
8 years ago in #news by
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