It's definitely a brilliant piece of marketing and certainly aimed at women. It just bothers me that it drives a further wedge between the sexes and exaggerates the bad behavior of some men while painting men as bad with a broad brush.

I wasn't brought up that way. I was brought up to want to unapologetically protect women and don't feel ashamed of that no matter what anyone thinks. Call me old fashioned but that's how I am.

Plus, I think this is a bad message to put out there. Imagine, for example, if the perfume manufacturer Yves Saint Laurent created an ad portraying the worst in female behavior so they could empathize with a male audience to grab more market share while encouraging men not be innocent bystanders when that kind of female behavior happens. What kind of blowback would that have from their female customers? How do you think they would react or feel?

I think women would absolutely lose their minds and boycott the company. The media would probably blame the men who came up with that advertising campaign even if a woman created it. It's just wrong to divide the sexes like this.