The New Logo for Over-the-Counter Hearing Devices

A new logo has been unveiled by the Consumer Technology Association (CTA) at the Hearing Loss Association of America (HLAA) Convention held this week in Salt Lake City, UT.

The new logo is associated with CTA’s high-performance standard for wearable hearing devices a new, future class of over-the-counter hearing aids for consumers with mild to moderate hearing loss, also known as personal sound amplification or enhancement devices.

The device was developed and approved by CTA, an ANSI-accredited standards development organization, the new logo and standard will help consumers in the future, distinguish high-quality hearing enhancement devices for mild to moderate hearing loss from the cheap, ineffective personal amplifiers commonly found today. 

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