Facebook Advertising: Zuckerberg Announces Innovations in Social Networking

The Facebook company, on the eve of the speech of General Manager Mark Zuckerberg on Capitol Hill, published two innovations on its platform.

She will label all political and advertising advertisements, as well as show who paid for them. In addition, the company will lead the database to advertisers.

The new marking will be introduced around the world in the near future. Ads will be placed in the database to search for old political ads, which will be released in June 2018. The archive will contain detailed information about how much advertising costs and what people are advertising targeting. Ads will be stored in it for four years.

Henceforth, every advertiser who wants to run political or advertisements must be verified. To do this, advertisers must verify their identity and location. Any advertiser who does not pass verification will be forbidden to run political or advertisements. We will also mention them, and advertisers will have to show you who paid for them, "Zuckerberg wrote on his Facebook page.

According to him, the company will hire "thousands of people" who will monitor the verification of large pages and check advertisers. Zuckerberg believes that this will complicate the distribution of fake information and the use of non-genuine accounts.

"We are determined to do this during the critical months before the elections of 2018. These steps alone will not stop all people trying to create a system, but it will be much harder for them to do what the Russians did during the 2016 elections and use counterfeit accounts and advertising pages, we support the law on fair advertising, which will help raise the bar of all political advertising on the network, "Zuckerberg said.