That's part of what's so frustrating about the whole ordeal. There is so much good in Harrison, but it always gets overshadowed by idea that the town is full of hatred. It really isn't!
It's a "few bad apples ruin the bunch" kind of thing.
When the media got wind of the billboard story, it just got worse. Of course, the media also always interviews the dumbest, most backwards person they can find to represent Harrison in their story. It's a mess.