To make this more and more a real thing, we need more and more convenient Interfaces, make stuff more usable like Facebook and Google do. I will not say, that they current state of all front-end applications is bad, but the entry for newcomers is somehow pretty high.
At this point in the game, most of the users are early adopters (or just stupid bots) so they have knowledge about blockchain and all surrounding themes. But new users, lacking knowledge and the power to read into the cryptospace, are getting pretty overwhelmed with all the keys, they numbers, they thoughts behind the voting system. Some of them might be victims of scames and lose their interest and thrust into the platform.

But this migration away from facebook and others might be the start of something great