Raw water trend?

This just came across my Twitter feed. And I'm floored that someone would think this is a good idea.

http://www.businessinsider.com/silicon-valleys-raw-water-trend-could-turn-deadly-2018-1

It's almost like these people never played The Oregon Trail. Did they forget about the bad water? How it caused dysentery and cholera? Do they not realize that such diseases can be spread through untreated water?

You can lead a man to reason, but you can't make him think. Then again, maybe it's time for darwinism to take its course...