Heads Up, even when the beach is calling and the sun is out. There was still plenty going down in the world of social in July.

Twitter rolled out an online application process for verified accounts and Facebook hit 1 billion monthly Messenger users.  Meanwhile,  Snapchat was on a roll. The app launched Memories (a real game-changer), Bitmoji, and Suggest .

And now, I've pull together all the social updates that you need to know whether it big or small from all the major applications.

Lets started with..

TWITTER

Application process for verified accounts

On 19 July, Twitter announced an application for verifying accounts. Verified accounts on Twitter are designated by a blue icon featuring a white checkmark, which appears next to the account’s handle. It’s Twitter’s way of letting users know that an account belonging to an important individual or organization is authentic. Twitter vice president, Tina Bhatnagar explained on the blog spot :

  “Our goal with this update is to help more people find great, high-quality accounts to follow, and for creators and influencers—no matter where they are in the world—to easily connect with a broader audience.” 

 Redesign of Tweet compose

On July 20, Twitter is testing a redesign for the Tweet composer in its iOS app.  The test sees the app’s Tweet composer, which previously occupied its own tab move to the top of users’ timelines. And just what Mashable reported, a Twitter spokesperson has confirmed the experiment:

 “We want to make it easy for anyone to Tweet. To that end, we’re experimenting with ways to make the Tweet compose bar easier to access on Twitter for iOS, similar to the experience on Twitter.com.” 

 

Twitter Stickers

It was first announced back in June but Twitter launched it on July 28. Stickers are colorful, Snapchat like illustrations that users can add to photos on Twitter. The rotating library features hundreds of accessories, emoji, and props which users can resize and rotate to fit their needs. Twitter images featuring stickers are searchable by the sticker in what Twitter calls “a new visual spin on the hashtag.” 

 New features in Twitter Ads Manager

On July 29, Twitter announced to tool for Twitter Ads Manager. The new tools provide “a central workspace to plan, manage, and report on campaigns.” One of the new features is custom filtering and custom metrics. Custom filters allow users to find campaigns, ad groups, or ads. Everyone who has access to an ad account can save filters for their own use. Custom metrics give users the option to create multiple presets to quickly review different reports in the dashboard. Twitter plans to roll out the features to advertisers globally in a public beta over the coming months. 

FACEBOOK

 New bots for Messenger features

Facebook messenger is very cool, new features were added. Facebook announced it on July 1, new features for messengers bots :

• Quick replies,  offer a more guided experience for people as they interact with your bot, which helps set expectations on what the bot can do. They include up to ten dynamic buttons that directly align with the most recent message sent by the business - making it easier to have an automated conversation with people. They allow for simple state management for developers — no need to manage button taps from ten messages ago — and make chat history cleaner, by only showing the selected responses. 
• Account linking is a secure protocol for businesses to connect their customers’ accounts with Messenger accounts.
• Persistent menus  Most bots have a common “menu” or “settings” option, and now they making this more consistent and easier to access with the launch of persistent menu. This eliminates the need for people to remember text commands and provides a great way to restart the flow. The menu can be accessed by an icon in the message composer, and will support up to five custom actions. 
• Bots can now also send rich media such as GIFs, audio, video, and other files. Videos will play natively in Messenger.
• Facebook has also introduced additional control for users, such as the ability to manage or mute bots and leave ratings.

 SNAPCHAT

Memories

Memories is one of app collection that announced by Snapchat on July 6. With Memories, Snapchat users can now create new Stories from existing Snaps or combine Stories. When users share a Snap that was taken more than a day ago to their Story, a frame will appear around the content letting other users know it isn’t brand new. Users can choose to save Snaps or Stories to their Memories or set automatic save options. Memories is searchable by keywords. 

Bitmoji

On July 19, all Snapchat users can link their Snapchat and Bitmoji accounts in order to send Bitmoji in Chat or add them to Snaps as stickers. Users can also send “friendmojis” that feature their friends’ Bitmoji characters as well. 

Thats all from me for the ROUND UP

For more read please visit : [Round Up](https://blog.hootsuite.com)