FaceBook’s early acquisition of Atlas and its recent forays into partnerships with the biggest names in the data broker business has created a nexus wherein FaceBook can sell/buy personal data for advertising purposes. FaceBook has officially become a data broker. But this was inevitable for FaceBook because there was no other revenue model available.

While generic advertisements are a good idea to get more money into the system, i would think the benefit of steem is that of a self regulated closed community leading to better content. More advertizing means less freedom to do what the community wants.

There is one angle that seems workable and that is focused advertisements relating to Steem articles/comments since that uses the very strength of Steem and may provide a far more profitable revenue model for companies. Of course it also puts a lot of stress on them to create the right ad material but it is still worth exploring