Show of hands in the comments - how many of you actually read user agreements?

You mean that wall of text you need to scroll down to the bottom of to activate the button that takes you to where you wanted to go? ummmmmmm

This 'listening in' is way too intrusive and should be illegal imo. i.e. i don't need to have to read a short story to find the line that says, 'we know where you are and we are listening to everything around you'

YIKES!

But yeah, gold mine for proximity advertising!