How to build profitable relationships with your email list

As you have gained some traction in your network marketing business, you have probably gained some insight around having a subscriber list! Today we are going to learn How To Build Relationships with Your Email List!

Have you heard of the saying, “The money is in the list?”

Although having a list of prospects is very important, I would like to rethink this phrase a bit and say that the money is in the follow up and the relationship you have with your list!

If you take two people, both of them have a list of 10,000 subscribers, but only one of them created a relationship with their prospects, the relationship driven list will be much more profitable than the other’s list!

It’s the relationship that you created with your list that makes it profitable in the long run!

How do you create an email list?
Creating an email list can be done two different ways! You could manually write down all the people you know and their emails and then put them into an email marketing automation software or you can create something of value, put it online and allow people to subscribe to your list to receive the item of value that you offer!

I like to use attraction marketing to gain followers and subscribers so I recommend creating someone of value to give away so someone can subscribe to your offer!

If you are looking for an email marketing automation software, I use this one! They can provide you with all the tools you need to create beautiful and eye catchy optin forms so people can subscribe to your list!

Let’s start with your offer!

What do you have to offer? That’s the question to think about!

When I started, I had nothing. I didn’t know much about internet marketing nor did I have the time to create a product. So what I did was join an affiliate group that offered free products I could give away to my market! This allowed me to promote products that were top-notch and gain an email list from their efforts.

Once I was able to get people to see my free offer, I soon began to build a small email list. From there, I developed a relationship with my subscribers!

If you know how and are able to create something else of value, such as a video course, ebook, webinar, etc do it and give it away for free!

It has been said, give away your best information first so your market knows that you can help them solve their problems and needs!

I like the way that is said because what you give away should be aimed at solving a need for your market! After that, you solve deeper needs and problems by recommending them a product that can fully explain and teach them what they need to know about overcoming a particular need!

If you do choose an affiliate company to promote their free lead magnets, be sure that they allow you to keep the leads that you generate! This is very important!

The Money Is In The Relationship You Have With Your List
As you give away valuable information, your subscriber will optin and receive your valued gift! At this time, your subscriber is viewing and reviewing your ebook, video, webinar replay or whatever you give away and hopefully, that material is solving one of their problems!

At this point, it’s important to realize that your subscriber is now on your list and now you can follow up with them.

It’s important to understand the value of a subscriber! A subscriber is anyone that see’s value in what you have to offer. They took action and subscribed because they believe what you have to offer can help them! Your job now is to develop the Like, Know and Trust factor!

If anyone is going to buy from you, they need to like, know and trust you! It’s what you do next that will determine this!

MLM Training
4 Tips To Build Profitable Relationships with Your Email List

1.) Establish Your Expertise
Gaining the trust of your list shouldn’t be hard especially if you have a real and legitimate business. You must be perceived as an expert in your market.

This means, your branding and the value you give must be at its best. People like and will buy from people they know are an expert in their field.

People buy from leaders and experts in their market. People seek out influences that lead the market! Become someone that people want to follow because you give value to your market everyday! You must be known in your market so make sure you are promoting your content everywhere online!

You ultimately want your prospect to find immense value in what you have to offer that they see you as an expert in your market!

2.) Do You Know What You Are Talking About?
This wraps into the first point…

Show your clients that you know what you are talking about by providing them with helpful hints and guidelines that pertain to what you are promoting or giving value on!

I was once told, the more you help people get what they want, the more they will help YOU get what YOU want!

Listen to that and help people. Listen to their needs and what they want! People are joining your list to get to know you and your business. Show that they made a good decision!

3.) Be Truthful and Treat Your Subscribers Like Real People
People need to know that you are not just full of sh**!

I am blunt but some people on the internet are full of crap I have to admit!

Be honest about your business, its services, its products, and guaranties.

Create excitement only to motivate people to take action and change their lives. Don’t just create hype because you want them to buy. I love motivating people! I show them how life can be and how what I have to offer can change their lives because it changed my life! I hype people up to empower them to succeed, not because I need a measly $25 dollar sale!

Be honest and show you are real and human. Be personable with them and show that you care about them and are honest!

4.) Let Them Leave You
Always provide your subscriber an escape hatch!

Show them that you are not there to trap them!

You only want the subscribers that want to be on your list! If you consistently provide value and solve their problems, they will stay and become raving fans of yours!

In most email marketing programs, there is a link at the bottom of the email that will allow subscribers to unsubscribe if they wish too!

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