I agree this campaign should have been better coordinated from the beginning. Large influencers started to come onboard in time, not from the beginning, but it's probably because very few people actually knew about it from the start.

This is the final day. Yes, writing blog posts, resteeming, tweeting was encouraged, but I guess the message was spread easier to people who are active every day and reached with some difficulty to some who are only active (but still active) on Steem weekly.

Also, if some communities weren't involved directly, some people only show interest in what happens inside their community (like, let's say, dtube, although there were some dtube videos asking people to vote). This could also make the news get to them with some difficulty.