What I like the most about all the NEP-5 tokens in general is that they try to build an actual ecosystem, a community around NEO that grows as a family using mainly services and products of their platform. Choosing NEO as the platform to develop on was the best choice you could ever make.
This airdrop supports even more the idea of creating a community and therefore encourages more and more people to join and become a part of it.
Awesome indeed