Never heard a NEO based ICO happening via a mobile app. This is the first time we are gonna see something like that. Also O3 is a nice challenge to NEON wallet. But NEON doesn't come with a mobile app. Using O3 you can participate into ICOs from anywhere you are. I think some of the best minds in the world are behind this partnership. Asura ICO on O3 will be a historic & successful moment.