CNN's $25 million bet on a YouTube star has failed

in #neistat • 7 years ago

CNN is losing the YouTube star Casey Neistat and shutting down Beme, his app that the news network acquired for about $25 million in 2016, BuzzFeed News reported Thursday.

Neistat was brought to CNN to turn Beme into a new outlet for digital storytelling. CNN had hoped to leverage Neistat's popularity on YouTube to reach a new generation of viewers. But Neistat told BuzzFeed he didn't think CNN was a good fit.

http://www.businessinsider.com/casey-neistat-leaves-cnn-beme-shuts-down-2018-1

#beme #cnn #youtube #casey
7 years ago in #neistat by
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