Rally for Rivers

Rally For Rivers is breakthrough campaign launched by Isha Foundation to save the Life lines of this country

Why This is started?

India has essentially grown along the banks of major rivers. Our ancient civilizations were born along the waters, and they perished when the rivers shifted course.

For many millennia, we maintained the sanctity of this relationship. But in the last few decades, due to the pressures of population and development, our perennial rivers are becoming seasonal.

Many of the smaller rivers have already vanished. The Ganga and Indus are two of the world’s most endangered rivers, according to WWF.

The Narmada, Krishna and Kaveri do not reach the sea four months of the year. Water levels in almost every major river have declined severely.

If we do not act now to reverse the serious decline of these lifelines, the next generation will pay a very heavy price.

Isha Foundation is proposing a comprehensive river rejuvenation plan to reverse this decline and revive our rivers.

How can we save our Rivers?

With over a decade of experience in matters related to the environment and sustainability, Isha Foundation offers a core solution to stabilize and revitalize our rivers.

It involves creating and maintaining tree cover for a minimum of one kilometer on either side of the entire river length and half a kilometer for tributaries. The benefits of tree planting have been indisputably demonstrated by Project Green Hands.

Native forest trees would be planted in government-owned land along riverbanks. Organic fruit tree cultivation would be taken up on private farmers’ lands.

This solution ensures that rivers are restored while also enhancing farmers’ livelihood by more than doubling their income in five years. The availability of fruit also improves nutritional intake among people.

Trees help keep rivers perennial, mitigate floods and drought, increase precipitation, mitigate climate change and prevent soil erosion.

How can I contribute now?

To Submit a policy recommendation for central government, peoples support is very vital. For a large environmental movement throughout the country like this, minimum of 10 crore votes are needed. You can pledge your support by giving a missed call to the below number.