Natural Sleep Aid innovation challenge
You know how awful it is to wake up in the wee hours of the night, tossing and turning, without being able to fall back asleep. And all the while knowing how awful you’ll feel the next morning! There are always things to blame for bad sleep – stress at work, deadlines, traveling, blue screen activity before bedtime, or even a night shift or unusual work schedule. All of these factors contribute to occasional sleeplessness, defined as having difficulty sleeping a few times a week. But staying asleep through the night is one of the biggest issues troubled sleepers face every night.
Zzz has spoken to many adults who suffer from occasional sleeplessness, but also reject traditional chemical sleep aids. This what they tell us:
- Guilt & Fear: they feel guilty when taking a sleep aid because sleep is perceived as something we should all be able to do on our own, naturally. They fear dependency from overuse, even addiction.
- Next Day Grogginess: They feel the ‘knock you out’ chemical based sleeping pills result in ‘next day grogginess,’ or ‘drowsiness’—and that the price of a restful night is a groggy morning.
- Lack of Preparedness: Sleepless nights aren’t foreseen. So, once they recognize the problem, it’s often too late to take a sleep aid for fear of waking up groggy.
- Lack of Bedtime Routine: People are often unable or unwilling to change routines that get in the way of a good sleep: playing on the phone at night, eating right before bed, not allowing 8 hours of sleep, ...
In the US, there has been a significant trend towards natural, drug-free sleep aids, as more adults are looking for healthier, safer and natural options. However, natural sleep aids like melatonin or nutritional supplements don’t satisfy one big sleep issue. They help people fall asleep, but they don’t help them stay asleep through the night. For a third of troubled sleepers, waking up in the middle of the night is their biggest & only sleep issue – and currently there are few products out there that really help.
Zzz, a natural sleep aid brand in the US, has created a new product with the technology to help people stay asleep through the night. And they need your creativity to communicate this unique benefit on pack. Can you help?
Creative Challenge
Create a distinctive, striking and intuitive product name & pack design concept to communicate Natural Sleep Aid Zzz’s new product benefit of “staying asleep through the night.
Awards:-
- #1 Prize €2,500
- #2 Prize €1,500
- #3 Prize €500
Deadline:- 28-05-2019
Posted from my blog with SteemPress : https://givemechallenge.com/natural-sleep-aid-innovation-challenge/