MERCULET – MONETIZING USER ATTENTION
Since the first website was created in 1991 by Tim Berners, the Internet has grown up like storm, followed by a series of information published on the internet quickly and created value that worth hundreds of billions of dollars for the big companies. The Internet not only bring to us merely simple information like news website or announcement,... but also bring a lot more in economic and commercial value to multinational corporations.
With the growth of the Internet, the birth of social networks such as Facebook, Instagram, Twitter, Linkedin, Google Plus,… has a really big impact on our life, and it changes a lot of things around us. Many people nowadays just stick their eyes on to their screen but did not notice that a lot of their personal information was being stolen: their time, their mood and their emotion on the social networks. We give them all of our information for free when with our information, corporations can make billions of dollars. We give away for free what we thought was useless. So in the end, we still didn’t gain back anything.
That is why the Merculet Project was created. The Merculet Project has only one goal: To bring value back to the users; to redistribution the economic value to billions of online access.
INTRODUCING MERCULET
Merculet Project uses the Blockchain technologies and some others technologies to change the connection among entrepreneurs, users, content creators and advertisers. As until nowadays, users are still lacking in equality. Everything we do online; every like, share, comment or any other interactive values are called “attention” of the users on social networks or anywhere else. And corporations collect those things to make money out of it. The Merculet Project give us a solution for this, to allow users around the globe to make money by selling their values. By creating an ecosystem, Merculet is the first one to create a platform to manage “attention”, to allow valuation, to trade “attention” by tokenize it, package it and sell to corporations. Merculet constructed Attention Value Network, a network connects both the supply and demand sides of attention with an open protocol suite to promote a virtuous circulation of the Internet of Value. Merculet’s Attention Value Network has 3 core componets:
+ User Attention Value (UAV)
UAV system evaluates user attention effectively, completely digitize it, capitalize the UAV. It established a long-lasting trust relationship between entrepreneur and user as well as a new mechanism for the community of interests. For a simpler meaning, UAV is being used to determine the value of attention provided by users.
It allow entrepreneur to issue UATs to users, based on the UAV value. This will encourage user to interact with content. The UAT will be anchoring the basic MVP token with different rates, enabling the synergy and the value exchange between entrepreneurs.
Merculet created a decentralized platform based on Blockchain technologies. OCP will be becoming the sources of user attention, and encouraging all the users in the ecosystem to actively promote the positive cycle of the global content ecosystem as participants.
+ Users: What users see, like, share and use apps on OCP will be written onto the Blockchain. After that, every users attention will be evaluated and users will be paid by MVP based on their interaction.
+ Entrepreneurs: Entrepreneurs use MVP for their app on the UAT platform. And this will be used to pay to the users. This currency only uses to trade within the platform.
+ Advertisers: Advertisers will provide services related to advertising such as creating banner ads,... Accepted payment by MVP.
+ Content Creators: Allow individual and organization to create high quality contents like videos, translations,… And accepted payment by MVP.
ICO DETAILS
Token name: MVP
Volume: 10,000,000,000 MVP
Softcap: 10000 ETH
Hardcap: 31000 ETH
Private Sale : 16000 ETH
Price: 1 ETH= 105000 MVP ( 20% bonus)
Min Contributions: 150 ETH
Max Contributions: 1000 ETH
Investing Period: 5 months (20% token released per month, starting from token release)
Public Sale: 15000 ETH
Price: 1 ETH = 87500 MVP
Min Contributions: 0.1 ETH
Max Contributions: 5 ETH
MERCULET’S DEVELOPERS
Overall, Merculet have a development’s team consists of 10 members with a lot of experience that came from many well-known companies in the field of content network, digital content, blockchain development, … such as.
+ Ivan Jiang – CEO of Merculet. He was an architect and software engineer for HP, chief engineer at SAP and have worked for some famous global companies like Alibaba, NetEase, …
+ Shen Jun Zhang – CTO of Merculet. With more than 12 years of experience in the field of information technology, he has worked with many big companies like HP, SAP, EMC.
+ Jerry Gao – CPO of Merculet. He has more than 10 years experience in designing interface for cellphones. And he used to be a consultant for Vivaki Data Systems.
CONCLUSION
Nowaday social network like Facebook, Twitter, Tumblr,… are being created continuously. The value of the network is created by users, but the value that the users created goes to the owner of the network. Merculet is different. Merculet has the idea to bring those value back to the users, with each attention that users give, they will get something back. With an all star team of developers and an outstanding advisors team, I have a high hope that this project will have the potential of being great.
FOR MORE INFORMATION, PLEASE VISIT
Website: https://merculet.io
Whitepaper: https://merculet.io/static/pdf/Merculet_Whitepaper_V0331a-EN.pdf
Facebook: https://www.facebook.com/merculet/
Twitter: https://twitter.com/Merculet_io
Telegram: https://t.me/merculet
AUTHOR
Bitcointalk Username: Donmase
Bitcointalk URL: https://bitcointalk.org/index.php?action=profile;u=1236591