# the way the brain stores information;

New experiences can provide stimulation to the brain.

When the brain receives a stimulus, the process of communication from the cell to another cell is active

If the brain feels that the stimulus it receives is not important, then that information will get a low priority. But on the contrary,

if the brain feels that the stimulus it receives is important to be placed in a long-term memory, then the potential for memory occurs and is strong.