I think there are generally 3 groups of people that we need to bring more to the Steem platform. And to each of them, we need to pitch different benefits of the platform.

First and most importantly, we have the content creators or authors. Good authors are the foundation of the platform and Steem will be nothing without them. The key selling point for authors is that Steem offers rewards for content. Though it may be hard to be noticed among the tens of thousands of accounts, every cent still counts. If we can sell this idea to aspiring bloggers, who find it hard to survive through the advertising/affiliate marketing methods, then we have a strong case to draw them to this platform. In addition, with @SteemPress, existing WordPress users can be easily ported over. So why not?

Next, we have the investors. They are necessary to provide support for STEEM price. We are still not at a state where Steemians are able to buy their daily necessities with STEEM, hence the value of STEEM in USD is important. In order to attract investors, we need to educate them on the strength of the STEEM platform from the technical perspective. @timcliff had a very good article on this and I shall not repeat. Link below,

https://busy.org/@timcliff/it-s-time-to-start-paying-attention-to-steem

Finally, I think there is a group of users that are still overlooked. I think they are the businesses. Steem platform is perfect for big or small businesses to boost their online presence. Think about this, by posting one article, the business is actually getting audiences from at least 3 sites (e.g. Steemit, Busy and Steempeak). These sites are most of the time having a higher rank on Google search than their own business website. In addition, Steem platform is also great to crowdsource for content. By offering some rewards in STEEM, businesses can get fresh content and marketing materials from Steemians all over the world!

In summary, if we can grow all 3 user base, I think Steem will easily be the top 20 crypto if not the top 10.