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RE: Music Marketing - Facebook promoting and when it's appropriate.
Spamming your content is indeed never a good idea. I think many brands learned that the hard way when you see their ads over and before a youtube video, during a youtube video etc. It turns people off and sometimes the brand is remembered as annoying.
I totally agree. The maximum amount of visibility isn't necessarily a good thing. Learning how to promote tastefully and respectfully is hugely beneficial to our standing as artists.