Creating the Music for One of the Largest Crowdfunding Campaigns in History by @playitforward
Creating the Music for One of the Largest Crowdfunding Campaigns in History
Looking back, this was just any regular gig. The technology was really neat, it was a product video for a startup to me. I was working with them to help push forward their Kickstarter campaign. I had in mind their previous success still holding the highest funded Kickstarter campaign.
Kickstarter Campaign Video
Process and Breakdown
Essentially, the campaign is to introduce new products building on their first Kickstarter crowdfunding campaign. This was a complicated scenario because they wanted to show all of these different uses and lifestyles for the watch. There is indoor in an office, at home, going to coffee shop, jogging, biking, swimming, etc. Musically that's a complicated ordeal. We have to do a lot of problem solving as music composers and often figuring out the skeleton of the changes helps start.
In this case, there are several pieces within one continuous piece of music. This means instrumentation, orchestration, mixing, meter, tempo changes all over the place and it still has to sound a high level of commercialism. Imagine having a groove at 4/4 going for a minute and you have to now find a way to transition to something slightly faster and have a bar of 3/4 before you get to it. You have to find crafty ways to do this. Take note of the changes.
0:00 - Part One: Introducing Pebble
0:45 - Part Two: Swimming
1:24 - Part Three: Walking
1:51 - Part Four: Casual Biking
2:24 - Part Five: Coffee Shop
2:48 - Part Six: Jogging
3:44 - Part Seven: Office with Founder
4:12 - End: Hit and Tail on Products
This is what separates composers for film and media from the rest of music for music's sake.
If one has to create these practical, mathematical, or perceived changes to music to make it "work" around picture changes it's a weird hybrid media. Keeping it
The Kickstarter Campaign
For more information about the Kickstarter campaign, check out the page!
https://www.kickstarter.com/projects/getpebble/pebble-2-time-2-and-core-an-entirely-new-3g-ultra
Pebble Core
Pebble 2 and Time 2
Steemians, let me know what you think about this post!
this is very good information and useful for me. thanks @playitforward
Great informative post. it looks like a cool product.
Cool work there
@playitforward, your music on the video is really great! It really does add to their commercial.
The new pebble looks pretty cool. Music in the video, is pretty cool sounding. Upvoted :)
This is nice @playitforward I love music, visual production also and am well into that motion graphics section too. Working for start up companies could be awesome I guess, and the music you composed for the video is quite nice too. Awesome post mahn cheers! @dee-y over and out.
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